Disney looking to make a unified ‘super app,’ report says
Disney senior executives could potentially combine Disney+ with other apps like Disneyland Resort and Disney Cruise Line Navigator to make one unified app, according to a report from Bloomberg.
Sources said these discussions were at an early stage, but that they are referring to this as a “super app” internally.
Disney CEO Josh D’Amaro, who took over for Bob Iger earlier this year, has emphasized his intent to streamline the Disney experience, making the relationship between Disney+ and the Disney parks more cohesive.
“Disney+ becomes the primary relationship between Disney and its fans, the place where everything comes together,” D’Amaro said on Disney’s quarterly earnings call this week.
The project is a bit reminiscent of Elon Musk’s desire to turn X into an “everything app” like China’s WeChat (though X recently launched a stand-alone chat app, which is counterintuitive). But instead of encompassing literally everything like payments and messaging, Disney’s ambition to bring all of its mobile platforms under one app is a bit more feasible, though still a bit eyebrow-raising.
It’s likely that D’Amaro wants to increase interest in the parks by getting Mickey Mouse in front of more Disney+ subscribers. It’s worth noting that Disney+ subscribers and Disney parks visitors aren’t necessarily the same customers, which could prove awkward if the Disney+ app were bogged down with advertisements for cruises.
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