7:05 AM PDT · May 11, 2026
Image Credits:Editorial RF (opens in a new window) / Getty Images
Aisha Malik
TikTok launches an ad-free subscription plan in the UK
TikTok is introducing an ad-free subscription plan in the U.K. that costs £3.99 (about $5.44 USD) per month. The new offering is rolling out over the coming months and will be available to users 18 and over. Users who sign up for the plan won’t see ads on TikTok, and their data won’t be used for advertising purposes.
The launch was likely driven by the U.K.’s General Data Protection Regulation (GDPR), which prohibits companies from collecting users’ personal data for advertising purposes without their consent.
“Choice for our community and growth for UK businesses go hand in hand on TikTok,” said TikTok’s UK Managing Director, Kris Boge, in a press release. “Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales, and create jobs, while our new ad-free option gives people greater control over their experience.”
TikTok first began testing the ad-free plan in 2023. It’s unknown if the social media giant plans to bring the offering to the U.S.
Topics
Apps, Apps, Social, social media, TikTok
StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone.
REGISTER NOW
Newsletters
See More
Subscribe for the industry’s biggest tech news
TechCrunch Daily News
Every weekday and Sunday, you can get the best of TechCrunch’s coverage.
TechCrunch Mobility
TechCrunch Mobility is your destination for transportation news and insight.
Startups Weekly
Startups are the core of TechCrunch, so get our best coverage delivered weekly.
StrictlyVC
Provides movers and shakers with the info they need to start their day.
No newsletters selected.
Subscribe
By submitting your email, you agree to our Terms and Privacy Notice.
Related
Apps
Discord launches Nitro Rewards, giving subscribers access to the base tier of Xbox Game Pass for no extra cost
Amanda Silberling
3 hours ago
Media & Entertainment
Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app
Amanda Silberling
3 days ago
Apps
Meet Shapes, the app bringing humans and AI into the same group chats
Aisha Malik
Apr 29, 2026
Latest in Apps
In Brief
NYT’s Wordle to become a TV game show
Sarah Perez
1 hour ago
In Brief
TikTok launches an ad-free subscription plan in the UK
Aisha Malik
2 hours ago
Apps
Discord launches Nitro Rewards, giving subscribers access to the base tier of Xbox Game Pass for no extra cost
